Portfolio
Content Development
-Zenka Hattingh-
About Me
Experienced Content Developer with a demonstrated history of working in the marketing and advertising industry. Skilled in professional writing and link building for a wide variety of industries, helping businesses grow through SEO practices and original ideas. Strong media and communication professional graduated from University of Pennsylvania.
Services
The Full Package
My unique content creation process focuses on helping businesses grow through SEO practices and original ideas - bringing life to brands online.
My services include:
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Professional History
My skills and experiences
YouQueen.com / Profcopy.com / Business Growth Digital Marketing / Lotus Boutique / MadSkills January 2015 - Present
Freelance Online Content & Features Writer
Writing for various platforms, including websites and social media outlets, I write industry-specific content relating to corporate, semi-corporate, as well as community-based institutions. These projects include SEO practices and creative thinking for brand growth.
January 2016 - August 2016
Senior Copywriter & Social Media Manager
By using SEO practices to develop content, including web copy and articles, my role as Senior Copywriter consisted of researching various industries and developing trending content ideas. Such responsibilities also included managing clients' online presence to maximise exposure.
August 2016 - September 2017
Marketing Manager & Content Developer
Developing company brands to increase overall growth by incorporating content strategies and using growth hacking techniques. I currently manage an array of clients from various industries - ensuring their online presence represents their overall values and brand objectives.
Apex Window Werks - apexwindowwerks.com
Working with Apex Window Werks has been an interesting, yet rewarding process - creating SEO-friendly content, including articles and web copy for their various websites and social media platforms. As an international company, this client taught me many valuable principles including how to accommodate clients who are not easily accessible.
Medihelp - www.medihelp.co.za
I really enjoyed collaborating with this client, as it was a professionally challenging yet rewarding experience. Creating content for their onsite as well as offsite platforms, ensuring brand growth through keyword-specific objectives.
Soap.club - www.soap.club
I enjoy working with clients from various backgrounds who can challenge my expertise. Soap.club, a Canadian soap company that took inspiration from natural Hawaiian elements, offered a unique opportunity for me to create interesting content to develop my skills.
Qualifications
English for Journalism - University of Pennsylvania
09/14/2016
English for Journalism is an online course offered by the University of Pennsylvania (Penn), and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. The course consists of developing language skills and writing techniques associated with print and digital media. "The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies."
Writing for the Web - SA Writer's College
21/06/2016
This particular course consisted of writing for various online platforms, ranging from press releases to SEO-friendly articles - aimed at improving overall writing techniques and grammar. Due to participating in Writing for the Web, I have a better understanding of web writing principles and how to structure web copy in a way that's SEO-friendly and readable. "We offer specialised, online writing courses tutored by award-winning writers in South Africa."
TUV Rheinland’s Inaugural Social Media/Content Marketing Training - Andre Bourque
23/05/2015
Andre Bourque is an Editor Emeritus of Technorati from the San Francisco Bay area, USA - who covers emerging trends and news in social, mobile, cloud, and related technologies. This particular training session consisted of understanding various social media and content marketing techniques as well as how to growth hack in order to achieve brand awareness. "'Sometimes brand exposure can be achieved with a little creativity through growth hacking."
Contact
Thank you for reviewing my Content/Digital Marketing Portfolio. For questions about my skills and experience, or even if you just want to say hi, don’t hesitate to get in touch. I'd love to hear from you!
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